{"id":11041,"date":"2024-07-30T10:04:15","date_gmt":"2024-07-30T08:04:15","guid":{"rendered":"https:\/\/www.saintgeraudaurillac.com\/?page_id=11041"},"modified":"2026-06-11T16:12:31","modified_gmt":"2026-06-11T14:12:31","slug":"ms-manager-strategie-marketing","status":"publish","type":"page","link":"https:\/\/www.saintgeraudaurillac.com\/en\/les-formations\/ecole-enseignement-superieur\/ms-manager-strategie-marketing\/","title":{"rendered":"Mast\u00e8re Manager de la Strat\u00e9gie Marketing"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"11041\" class=\"elementor elementor-11041\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e51141 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e51141\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d2eaddf\" data-id=\"d2eaddf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7fe6dda elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7fe6dda\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b35f9b4\" data-id=\"b35f9b4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9f0bdea elementor-widget elementor-widget-text-editor\" data-id=\"9f0bdea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Titre certifi\u00e9 par\u00a0<a href=\"https:\/\/www.talis.community\/\" target=\"_blank\" rel=\"nofollow noopener\">Talis C &amp; C<\/a>\u00a0et reconnu par l&rsquo;\u00c9tat au niveau 7 <b>Manager de la strat\u00e9gie marketing<\/b>, enregistr\u00e9 au <strong><a href=\"https:\/\/www.francecompetences.fr\/recherche\/rncp\/38586\/\">RNCP n\u00b038586<\/a><\/strong>, code NSF 312, par arr\u00eat\u00e9 du 9 f\u00e9vrier 2024.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-022f9d9 elementor-widget elementor-widget-image\" data-id=\"022f9d9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"318\" height=\"72\" src=\"https:\/\/www.saintgeraudaurillac.com\/wp-content\/uploads\/2024\/07\/talis-logo-red.png\" class=\"attachment-medium_large size-medium_large wp-image-11016\" alt=\"\" srcset=\"https:\/\/www.saintgeraudaurillac.com\/wp-content\/uploads\/2024\/07\/talis-logo-red.png 318w, https:\/\/www.saintgeraudaurillac.com\/wp-content\/uploads\/2024\/07\/talis-logo-red-300x68.png 300w\" sizes=\"(max-width: 318px) 100vw, 318px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad2a0f0 elementor-widget elementor-widget-text-editor\" data-id=\"ad2a0f0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Formation en alternance<\/li><li>Certification accessible par la voie de la VAE : plus d&rsquo;informations sur le <a href=\"https:\/\/vae.gouv.fr\/\" target=\"_blank\" rel=\"nofollow noopener\">portail de la VAE<\/a>.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a72b9b elementor-widget elementor-widget-spacer\" data-id=\"7a72b9b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4b89a52 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4b89a52\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6f27641\" data-id=\"6f27641\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cf426b2 elementor-widget elementor-widget-heading\" data-id=\"cf426b2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><b>Admission<\/b><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70a0c95 elementor-widget elementor-widget-text-editor\" data-id=\"70a0c95\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Pour les titulaires d\u2019une licence ou Bachelor dans les domaines de la communication et du marketing<\/li><li>Pour les titulaires d&rsquo;un DN MADE en particulier dans la sp\u00e9cialit\u00e9 num\u00e9rique.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-2aee519 elementor-widget elementor-widget-spacer\" data-id=\"2aee519\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6c5c593 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c5c593\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-0ac0f3c\" data-id=\"0ac0f3c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f83f5b9 elementor-widget elementor-widget-heading\" data-id=\"f83f5b9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">D\u00e9bouch\u00e9s <b>professionnels<\/b><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2726ff elementor-widget elementor-widget-text-editor\" data-id=\"f2726ff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Directeur marketing<\/li><li>Responsable marketing<\/li><li>Consultant marketing<\/li><li>Responsable communication<\/li><li>Chef de projet digital<\/li><li>Brand manager<\/li><li>Consultant design digital<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26b0c5a elementor-flip-box--effect-flip elementor-flip-box--direction-up elementor-widget elementor-widget-flip-box\" data-id=\"26b0c5a\" data-element_type=\"widget\" data-widget_type=\"flip-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-flip-box\" tabindex=\"0\">\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__front\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-flip-box__layer__description\">\n\t\t\t\t\t\t\t\t<div><b>Quels sont les m\u00e9tiers de la communication ?<\/b><\/div>\n<br>\nPr\u00e9parer son projet professionnel au Lyc\u00e9e St G\u00e9raud\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__back\">\n\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-flip-box__button elementor-button elementor-size-sm\" href=\"https:\/\/www.saintgeraudaurillac.com\/en\/formez-vous-aux-metiers-de-la-communication-au-lycee-st-geraud\/\">\n\t\t\t\t\t\t\tVoir les fiches M\u00e9tiers\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-2844e94 elementor-widget elementor-widget-spacer\" data-id=\"2844e94\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc8be7f elementor-widget elementor-widget-spacer\" data-id=\"cc8be7f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0974bf6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0974bf6\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2f55a03\" data-id=\"2f55a03\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ed74224 elementor-widget elementor-widget-heading\" data-id=\"ed74224\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">les plus <b>du lyc\u00e9e<\/b><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fd19b6 elementor-widget elementor-widget-text-editor\" data-id=\"8fd19b6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li>Une exp\u00e9rience de plus de 30 ans dans le secteur de la communication.<\/li>\n<li>Des cours dispens\u00e9s par des enseignants exp\u00e9riment\u00e9s et par des intervenants professionnels \u00e0 la pointe de l\u2019actualit\u00e9 des m\u00e9tiers.<\/li>\n<li>Un \u00e9tablissement \u00e0 taille humaine valorisant une relation de proximit\u00e9 avec les \u00e9tudiants.<\/li>\n<li>Des workshops tout au long de la formation, en partenariat avec de nombreuses entreprises de la r\u00e9gion.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-cae98c0 elementor-widget elementor-widget-spacer\" data-id=\"cae98c0\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e23ee6d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e23ee6d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1cc0d55\" data-id=\"1cc0d55\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-239761a elementor-widget elementor-widget-heading\" data-id=\"239761a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">FORMATION <b>En alternance<\/b><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6a58ef elementor-widget elementor-widget-text-editor\" data-id=\"a6a58ef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L\u2019alternance permet de concevoir un projet professionnel complet gr\u00e2ce \u00e0 une formation certifiante et une exp\u00e9rience concr\u00e8te en entreprise. Ses a<span style=\"font-size: 0.9em;\">vantages :<\/span><\/p>\n<ul>\n<li>Une exp\u00e9rience professionnelle significative permettant un acc\u00e8s plus facile \u00e0 l\u2019emploi,<\/li>\n<li>Le rythme est celui d\u2019une semaine \u00e0 l\u2019\u00e9cole et trois semaines en entreprise,<\/li>\n<li>Gratuit\u00e9 des frais de formation,<\/li>\n<li>Une carte d\u2019\u00e9tudiant,<\/li>\n<li>Une mise en pratique des enseignements th\u00e9oriques,<\/li>\n<li>Une r\u00e9mun\u00e9ration pendant sa formation en tant que salari\u00e9.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b289ded\" data-id=\"b289ded\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8bd61cf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8bd61cf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-402838a\" data-id=\"402838a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-38aba16 elementor-widget elementor-widget-text-editor\" data-id=\"38aba16\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L\u2019essor des m\u00e9dias sociaux et du monde num\u00e9rique expliquent l\u2019importance qu\u2019ont pris les fonctions du <strong>webmarketing et du design digital<\/strong>. En s&rsquo;adaptant aux derni\u00e8res \u00e9volution du march\u00e9, ce titre de niveau Bac+5 d\u00e9veloppe une double comp\u00e9tence marketing et design fortement pl\u00e9biscit\u00e9e par les entreprises.\u00a0<\/p><p>A l&rsquo;issue de leur formation, les \u00e9tudiants seront op\u00e9rationnels dans <strong>les domaines du marketing, du management, de la communication visuelle et du design digital<\/strong>. Cette polyvalence est aujourd&rsquo;hui incontournable et tr\u00e8s attendue par le milieu professionnel.<\/p><p>Avec le <strong>Mast\u00e8re Manager de la Strat\u00e9gie Marketing<\/strong>, devenez le garant des marques dans leurs projets de d\u00e9veloppement. Proposez des concepts cr\u00e9atifs et innovants, enrichissez votre culture digitale, et soyez \u00e0 la pointe des tendances visuelles et des techniques marketing !\u00a0<\/p><p>Cette formation correspond \u00e0 <strong>celles et ceux qui veulent utiliser leur cr\u00e9ativit\u00e9 au service du d\u00e9veloppement commercial des marques<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53cc8b2 elementor-widget elementor-widget-heading\" data-id=\"53cc8b2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les objectifs p\u00e9dagogiques du Mast\u00e8re Manager de la Strat\u00e9gie Marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df9d97f elementor-widget elementor-widget-text-editor\" data-id=\"df9d97f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Le Mast\u00e8re <strong>Manager de la Strat\u00e9gie Marketing<\/strong> vous apprendra \u00e0 :<\/h3><ul><li>Anticiper les tendances de demain.<\/li><li>Analyser les besoins et les donn\u00e9es pour d\u00e9velopper une marque.<\/li><li>Piloter le lancement d&rsquo;une nouvelle gamme ou d&rsquo;un nouveau produit.<\/li><li>Cr\u00e9er une communaut\u00e9 de clients engag\u00e9s.<\/li><li>Concevoir des plans d&rsquo;action pour des campagnes marketing.<\/li><li>Manager une \u00e9quipe projet.<\/li><li>D\u00e9velopper des outils graphiques au service de l&rsquo;entreprise.<\/li><li>R\u00e9aliser des exp\u00e9riences interactives et visuelles.<\/li><li>Ma\u00eetriser les techniques de cr\u00e9ation digitale.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a3a16d elementor-widget elementor-widget-heading\" data-id=\"3a3a16d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les enseignements du Mast\u00e8re Manager de la Strat\u00e9gie Marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-677cec8 elementor-widget elementor-widget-text-editor\" data-id=\"677cec8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Programme d\u00e9taill\u00e9 du Mast\u00e8re 1 (550 heures)<\/h3><p><strong>Bloc 1 : \u00c9laborer une s<\/strong><b>trat\u00e9gie marketing<\/b><\/p><p><span style=\"font-size: 1em;\">Tendances du marketing, IA, influence, vid\u00e9o, neuromarketing, \u00e9thique et \u00e9coresponsabilit\u00e9, droit<\/span><\/p><p><strong style=\"font-size: 1em;\">Bloc 2 : Concevoir un plan d&rsquo;action<\/strong><\/p><p><span style=\"font-size: 1em;\">Strat\u00e9gie de marque, marketing online et offline, acquisition dans l&rsquo;\u00e9cosyst\u00e8me digital, artketing et culture maker<\/span><\/p><p><strong style=\"font-size: 1em;\">Bloc 3 : Piloter une strat\u00e9gie omnicanale<\/strong><\/p><p><span style=\"font-size: 1em;\">Marketing de contenus, indicateurs de performance en marketing, e-r\u00e9putation, marketing de l&rsquo;engagement et social media, pricing et valeur de l&rsquo;offre<\/span><\/p><p><strong>Bloc 4 : Manager une \u00e9quipe marketing\u00a0\u00a0<\/strong><\/p><p>Gestion de projets complexes, management d&rsquo;\u00e9quipes, outils graphiques du manager, assertivit\u00e9<\/p><p><strong style=\"font-size: 1em;\">Bloc transversal : Design digital\u00a0<\/strong><\/p><p><span style=\"font-size: 1em;\">PAO, communication visuelle, UX\/UI design, CMS, VR<\/span><\/p><p><strong>Experiment<\/strong><\/p><p>Workshops, conduite de projets personnels<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-734a9ca elementor-widget elementor-widget-text-editor\" data-id=\"734a9ca\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Programme d\u00e9taill\u00e9 du Mast\u00e8re 2\u00a0 <span style=\"font-size: 1em;\">(550 heures)<\/span><\/h3><p><strong>Bloc 1 :\u00a0<\/strong><strong style=\"font-size: 1em;\">\u00c9laborer une s<\/strong><span style=\"font-size: 1em; font-weight: bold;\">trat\u00e9gie marketing<\/span><\/p><p><span style=\"font-size: 1em;\">Analyse des march\u00e9s, veille et d\u00e9tection des tendances, data marketing, positionnement de l&rsquo;offre, strat\u00e9gie RSE<\/span><\/p><p><strong>Bloc 2 : Concevoir un plan d&rsquo;action<\/strong><\/p><p>Segmentation et parcours client, business model et business plan, gestion des partenariats, suivi marketing, communication digitale<\/p><p><strong>Bloc 3 : Piloter une strat\u00e9gie omnicanale<\/strong><\/p><p>Canaux d&rsquo;acquisition, reporting et gestion de la performance, CRM et fid\u00e9lisation, communication inclusive<\/p><p><strong>Bloc 4 : Manager une \u00e9quipe marketing<\/strong><\/p><p>Leadership et coaching, recrutement et marque employeur, optimisation de la performance individuelle et collective, conduite d&rsquo;entretiens professionnels<\/p><p><strong>Bloc transversal : Design digital<\/strong><\/p><p>Cr\u00e9ation d&rsquo;interfaces num\u00e9riques, design digital, XR development, blockchain et NFT<\/p><p><strong>Experiment<\/strong><\/p><p>Workshops, conduite de projets personnels<strong><br \/><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1c1dc27 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1c1dc27\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-487d434\" data-id=\"487d434\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f39392a elementor-widget elementor-widget-heading\" data-id=\"f39392a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pourquoi choisir le lyc\u00e9e saint-g\u00e9raud ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0517f3f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0517f3f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b8713f3\" data-id=\"b8713f3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-baa7f43 elementor-widget elementor-widget-text-editor\" data-id=\"baa7f43\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>pour votre formation en design digital<\/h2><ul><li>Un suivi individualis\u00e9 des \u00e9l\u00e8ves et des \u00e9tudiants rendu possible par la taille humaine de la structure<\/li><li>Une \u00e9quipe p\u00e9dagogique r\u00e9active qui axe son enseignement sur des projets ancr\u00e9s dans la r\u00e9alit\u00e9<\/li><li>Des ateliers artistiques et culturels<\/li><li>Une ouverture \u00e0 l\u2019International via le programme Erasmus+<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-63e84e3\" data-id=\"63e84e3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c7b45dd elementor-widget elementor-widget-video\" data-id=\"c7b45dd\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=YT2lo9cSfzQ&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0ffe643 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"0ffe643\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e5778a3\" data-id=\"e5778a3\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-baf400b elementor-widget elementor-widget-spacer\" data-id=\"baf400b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aed2b89 elementor-widget elementor-widget-heading\" data-id=\"aed2b89\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Modalit\u00e9s <span class=\"bold\">d'inscription<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-56ef5ba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"56ef5ba\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-fd72516\" data-id=\"fd72516\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7aa0030 elementor-widget elementor-widget-text-editor\" data-id=\"7aa0030\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L\u2019admission au Mast\u00e8re Manager de la Strat\u00e9gie Marketing se fait sur dossier de candidature \u00e0 t\u00e9l\u00e9charger sur le site.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-374c8a7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"374c8a7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-4a5ec70\" data-id=\"4a5ec70\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-504fd1c elementor-hidden-phone elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"504fd1c\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-hand-point-right\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M512 199.652c0 23.625-20.65 43.826-44.8 43.826h-99.851c16.34 17.048 18.346 49.766-6.299 70.944 14.288 22.829 2.147 53.017-16.45 62.315C353.574 425.878 322.654 448 272 448c-2.746 0-13.276-.203-16-.195-61.971.168-76.894-31.065-123.731-38.315C120.596 407.683 112 397.599 112 385.786V214.261l.002-.001c.011-18.366 10.607-35.889 28.464-43.845 28.886-12.994 95.413-49.038 107.534-77.323 7.797-18.194 21.384-29.084 40-29.092 34.222-.014 57.752 35.098 44.119 66.908-3.583 8.359-8.312 16.67-14.153 24.918H467.2c23.45 0 44.8 20.543 44.8 43.826zM96 200v192c0 13.255-10.745 24-24 24H24c-13.255 0-24-10.745-24-24V200c0-13.255 10.745-24 24-24h48c13.255 0 24 10.745 24 24zM68 368c0-11.046-8.954-20-20-20s-20 8.954-20 20 8.954 20 20 20 20-8.954 20-20z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-a119f49\" data-id=\"a119f49\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f70530 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"2f70530\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/www.saintgeraudaurillac.com\/en\/informations\/modalites-dinscription\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">S'inscrire<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-c4e9eeb\" data-id=\"c4e9eeb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14c7a17 elementor-hidden-phone elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"14c7a17\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-hand-point-left\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M44.8 155.826h149.234c-5.841-8.248-10.57-16.558-14.153-24.918C166.248 99.098 189.778 63.986 224 64c18.616.008 32.203 10.897 40 29.092 12.122 28.286 78.648 64.329 107.534 77.323 17.857 7.956 28.453 25.479 28.464 43.845l.002.001v171.526c0 11.812-8.596 21.897-20.269 23.703-46.837 7.25-61.76 38.483-123.731 38.315-2.724-.007-13.254.195-16 .195-50.654 0-81.574-22.122-72.6-71.263-18.597-9.297-30.738-39.486-16.45-62.315-24.645-21.177-22.639-53.896-6.299-70.944H44.8c-24.15 0-44.8-20.201-44.8-43.826 0-23.283 21.35-43.826 44.8-43.826zM440 176h48c13.255 0 24 10.745 24 24v192c0 13.255-10.745 24-24 24h-48c-13.255 0-24-10.745-24-24V200c0-13.255 10.745-24 24-24zm24 212c11.046 0 20-8.954 20-20s-8.954-20-20-20-20 8.954-20 20 8.954 20 20 20z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>V\u00e9ritable chef d\u2019orchestre, le Directeur Artistique est capable de concevoir un projet de cr\u00e9ation graphique de A \u00e0 Z !<\/p>","protected":false},"author":11,"featured_media":11071,"parent":232,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"Ms Strat\u00e9gie marketing et design digital - Lyc\u00e9e Saint-G\u00e9raud","_seopress_titles_desc":"D\u00e9couvrez le Master Strat\u00e9gie marketing et design digital ! V\u00e9ritable chef d\u2019orchestre, il est capable de concevoir une campagne marketing depuis sa strat\u00e9gie commerciale jusqu&#039;\u00e0 sa direction artisque !","_seopress_robots_index":"","footnotes":""},"class_list":["post-11041","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.saintgeraudaurillac.com\/en\/wp-json\/wp\/v2\/pages\/11041","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saintgeraudaurillac.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.saintgeraudaurillac.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.saintgeraudaurillac.com\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saintgeraudaurillac.com\/en\/wp-json\/wp\/v2\/comments?post=11041"}],"version-history":[{"count":58,"href":"https:\/\/www.saintgeraudaurillac.com\/en\/wp-json\/wp\/v2\/pages\/11041\/revisions"}],"predecessor-version":[{"id":15391,"href":"https:\/\/www.saintgeraudaurillac.com\/en\/wp-json\/wp\/v2\/pages\/11041\/revisions\/15391"}],"up":[{"embeddable":true,"href":"https:\/\/www.saintgeraudaurillac.com\/en\/wp-json\/wp\/v2\/pages\/232"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saintgeraudaurillac.com\/en\/wp-json\/wp\/v2\/media\/11071"}],"wp:attachment":[{"href":"https:\/\/www.saintgeraudaurillac.com\/en\/wp-json\/wp\/v2\/media?parent=11041"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}