{"id":11041,"date":"2024-07-30T10:04:15","date_gmt":"2024-07-30T08:04:15","guid":{"rendered":"https:\/\/www.saintgeraudaurillac.com\/?page_id=11041"},"modified":"2026-06-11T16:12:31","modified_gmt":"2026-06-11T14:12:31","slug":"ms-manager-strategie-marketing","status":"publish","type":"page","link":"https:\/\/www.saintgeraudaurillac.com\/en\/les-formations\/ecole-enseignement-superieur\/ms-manager-strategie-marketing\/","title":{"rendered":"Master in Marketing Strategy Management"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"11041\" class=\"elementor elementor-11041\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e51141 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e51141\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d2eaddf\" data-id=\"d2eaddf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7fe6dda elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7fe6dda\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b35f9b4\" data-id=\"b35f9b4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9f0bdea elementor-widget elementor-widget-text-editor\" data-id=\"9f0bdea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Certified by\u00a0<a href=\"https:\/\/www.talis.community\/\" target=\"_blank\" rel=\"nofollow noopener\">Talis C &amp; C<\/a>\u00a0and recognized by the State at level 7 <b>Marketing Strategy Manager<\/b>, registered at <strong><a href=\"https:\/\/www.francecompetences.fr\/recherche\/rncp\/38586\/\">RNCP n\u00b038586<\/a><\/strong>, code NSF 312, by order of February 9, 2024.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-022f9d9 elementor-widget elementor-widget-image\" data-id=\"022f9d9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"318\" height=\"72\" src=\"https:\/\/www.saintgeraudaurillac.com\/wp-content\/uploads\/2024\/07\/talis-logo-red.png\" class=\"attachment-medium_large size-medium_large wp-image-11016\" alt=\"\" srcset=\"https:\/\/www.saintgeraudaurillac.com\/wp-content\/uploads\/2024\/07\/talis-logo-red.png 318w, https:\/\/www.saintgeraudaurillac.com\/wp-content\/uploads\/2024\/07\/talis-logo-red-300x68.png 300w\" sizes=\"(max-width: 318px) 100vw, 318px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad2a0f0 elementor-widget elementor-widget-text-editor\" data-id=\"ad2a0f0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Apprenticeship program<\/li><li>Certification accessible through VAE: more information on <a href=\"https:\/\/vae.gouv.fr\/\" target=\"_blank\" rel=\"nofollow noopener\">VAE portal<\/a>.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a72b9b elementor-widget elementor-widget-spacer\" data-id=\"7a72b9b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4b89a52 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4b89a52\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6f27641\" data-id=\"6f27641\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cf426b2 elementor-widget elementor-widget-heading\" data-id=\"cf426b2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><b>Admission<\/b><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70a0c95 elementor-widget elementor-widget-text-editor\" data-id=\"70a0c95\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>For holders of a Bachelor's degree in communication and marketing<\/li><li>For holders of a DN MADE, particularly in the digital specialty.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-2aee519 elementor-widget elementor-widget-spacer\" data-id=\"2aee519\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6c5c593 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c5c593\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-0ac0f3c\" data-id=\"0ac0f3c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f83f5b9 elementor-widget elementor-widget-heading\" data-id=\"f83f5b9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Job opportunities <b>professionals<\/b><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2726ff elementor-widget elementor-widget-text-editor\" data-id=\"f2726ff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Marketing Director<\/li><li>Marketing Manager<\/li><li>Marketing consultant<\/li><li>Communications Manager<\/li><li>Digital Project Manager<\/li><li>Brand manager<\/li><li>Digital Design Consultant<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26b0c5a elementor-flip-box--effect-flip elementor-flip-box--direction-up elementor-widget elementor-widget-flip-box\" data-id=\"26b0c5a\" data-element_type=\"widget\" data-widget_type=\"flip-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-flip-box\" tabindex=\"0\">\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__front\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-flip-box__layer__description\">\n\t\t\t\t\t\t\t\t<div><b>What are communication jobs?<\/b><\/div>\n<br>\nPreparing your professional project at Lyc\u00e9e St G\u00e9raud\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__back\">\n\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-flip-box__button elementor-button elementor-size-sm\" href=\"https:\/\/www.saintgeraudaurillac.com\/en\/formez-vous-aux-metiers-de-la-communication-au-lycee-st-geraud\/\">\n\t\t\t\t\t\t\tView Career Sheets\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-2844e94 elementor-widget elementor-widget-spacer\" data-id=\"2844e94\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc8be7f elementor-widget elementor-widget-spacer\" data-id=\"cc8be7f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0974bf6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0974bf6\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2f55a03\" data-id=\"2f55a03\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ed74224 elementor-widget elementor-widget-heading\" data-id=\"ed74224\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">the most <b>high school<\/b><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fd19b6 elementor-widget elementor-widget-text-editor\" data-id=\"8fd19b6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li>Over 30 years of experience in the communications sector.<\/li>\n<li>Courses taught by experienced instructors and industry professionals at the cutting edge of current job trends.<\/li>\n<li>A human-sized institution that values a close relationship with students.<\/li>\n<li>Workshops throughout the training program, in partnership with numerous regional companies.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-cae98c0 elementor-widget elementor-widget-spacer\" data-id=\"cae98c0\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e23ee6d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e23ee6d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1cc0d55\" data-id=\"1cc0d55\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-239761a elementor-widget elementor-widget-heading\" data-id=\"239761a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">FORMATION <b>Work-study<\/b><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6a58ef elementor-widget elementor-widget-text-editor\" data-id=\"a6a58ef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Work-study programs allow you to create a complete professional project through certified training and practical company experience. Its advan<span style=\"font-size: 0.9em;\">advantages<\/span><\/p>\n<ul>\n<li>Significant professional experience leading to easier access to employment,<\/li>\n<li>The rhythm is one week at school and three weeks at the company,<\/li>\n<li>Free training fees,<\/li>\n<li>A student ID card,<\/li>\n<li>A practical application of theoretical teachings,<\/li>\n<li>A salary during training as an employee.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b289ded\" data-id=\"b289ded\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8bd61cf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8bd61cf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-402838a\" data-id=\"402838a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-38aba16 elementor-widget elementor-widget-text-editor\" data-id=\"38aba16\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The rise of social media and the digital world explain the importance that the functions of <strong>web marketing and digital design<\/strong>. By adapting to the latest market trends, this Master's level degree develops a dual marketing and design expertise highly sought after by companies.\u00a0<\/p><p>Upon completion of their training, students will be operational in <strong>the fields of marketing, management, visual communication, and digital design<\/strong>. This versatility is essential today and highly anticipated by the professional world.<\/p><p>With the <strong>Master in Marketing Strategy Management<\/strong>, Become the guardian of brands in their development projects. Propose creative and innovative concepts, enrich your digital culture, and stay at the forefront of visual trends and marketing techniques!\u00a0<\/p><p>This training corresponds to <strong>those who want to use their creativity to serve the commercial development of brands<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53cc8b2 elementor-widget elementor-widget-heading\" data-id=\"53cc8b2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Learning Objectives of the Master's Degree in Marketing Strategy Management<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df9d97f elementor-widget elementor-widget-text-editor\" data-id=\"df9d97f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Master's Degree <strong>Marketing Strategy Manager<\/strong> will teach you to:<\/h3><ul><li>Anticipate tomorrow's trends.<\/li><li>Analyze needs and data to develop a brand.<\/li><li>Pilot the launch of a new product line or product.<\/li><li>Create a community of engaged customers.<\/li><li>Design action plans for marketing campaigns.<\/li><li>Manage a project team.<\/li><li>Develop graphical tools for the company.<\/li><li>Conduct interactive and visual experiments.<\/li><li>Master digital creation techniques.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a3a16d elementor-widget elementor-widget-heading\" data-id=\"3a3a16d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Master's Degree in Marketing Strategy Management Courses<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-677cec8 elementor-widget elementor-widget-text-editor\" data-id=\"677cec8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Detailed Master 1 Program (550 hours)<\/h3><p><strong>Block 1: Develop a s<\/strong><b>Marketing strategy<\/b><\/p><p><span style=\"font-size: 1em;\">Marketing trends, AI, influence, video, neuromarketing, ethics and eco-responsibility, law<\/span><\/p><p><strong style=\"font-size: 1em;\">Block 2: Design an Action Plan<\/strong><\/p><p><span style=\"font-size: 1em;\">Branding, online and offline marketing, acquisition in the digital ecosystem, artketing, and maker culture<\/span><\/p><p><strong style=\"font-size: 1em;\">Block 3: Driving an Omnichannel Strategy<\/strong><\/p><p><span style=\"font-size: 1em;\">Content marketing, marketing performance indicators, e-reputation, engagement marketing and social media, pricing and offer value<\/span><\/p><p><strong>Block 4: Managing a Marketing Team\u00a0\u00a0<\/strong><\/p><p>Complex project management, team management, manager's graphic tools, assertiveness<\/p><p><strong style=\"font-size: 1em;\">Cross-functional block: Digital Design\u00a0<\/strong><\/p><p><span style=\"font-size: 1em;\">Brand identity, visual communication, UX\/UI design, CMS, VR<\/span><\/p><p><strong>Experiment<\/strong><\/p><p>Workshops, personal project management<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-734a9ca elementor-widget elementor-widget-text-editor\" data-id=\"734a9ca\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Master 2 Detailed Program\u00a0 <span style=\"font-size: 1em;\">(550 hours)<\/span><\/h3><p><strong>Block 1:\u00a0<\/strong><strong style=\"font-size: 1em;\">Elaborate on a s<\/strong><span style=\"font-size: 1em; font-weight: bold;\">Marketing strategy<\/span><\/p><p><span style=\"font-size: 1em;\">Market analysis, trend monitoring and detection, data marketing, product positioning, CSR strategy<\/span><\/p><p><strong>Block 2: Design an Action Plan<\/strong><\/p><p>Customer segmentation and journey, business model and business plan, partnership management, marketing tracking, digital communication<\/p><p><strong>Block 3: Driving an Omnichannel Strategy<\/strong><\/p><p>Acquisition channels, reporting and performance management, CRM and loyalty, inclusive communication<\/p><p><strong>Block 4: Managing a Marketing Team<\/strong><\/p><p>Leadership and coaching, recruitment and employer branding, individual and collective performance optimization, conducting professional interviews<\/p><p><strong>Cross-functional block: Digital Design<\/strong><\/p><p>Digital interface creation, digital design, XR development, blockchain and NFTs<\/p><p><strong>Experiment<\/strong><\/p><p>Workshops, personal project management<strong><br \/><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1c1dc27 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1c1dc27\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-487d434\" data-id=\"487d434\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f39392a elementor-widget elementor-widget-heading\" data-id=\"f39392a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why choose Saint-G\u00e9raud High School?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0517f3f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0517f3f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b8713f3\" data-id=\"b8713f3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-baa7f43 elementor-widget elementor-widget-text-editor\" data-id=\"baa7f43\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>for your digital design training<\/h2><ul><li>Individualized monitoring of students and pupils made possible by the human scale of the structure<\/li><li>A responsive teaching team that focuses its instruction on real-world projects.<\/li><li>Art and cultural workshops<\/li><li>An opening to the International via the Erasmus+ program<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-63e84e3\" data-id=\"63e84e3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c7b45dd elementor-widget elementor-widget-video\" data-id=\"c7b45dd\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=YT2lo9cSfzQ&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0ffe643 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"0ffe643\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e5778a3\" data-id=\"e5778a3\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-baf400b elementor-widget elementor-widget-spacer\" data-id=\"baf400b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aed2b89 elementor-widget elementor-widget-heading\" data-id=\"aed2b89\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Terms <span class=\"bold\">registration<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-56ef5ba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"56ef5ba\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-fd72516\" data-id=\"fd72516\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7aa0030 elementor-widget elementor-widget-text-editor\" data-id=\"7aa0030\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Admission to the Master's in Marketing Strategy Management is based on an application file that can be downloaded from the website.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-374c8a7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"374c8a7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-4a5ec70\" data-id=\"4a5ec70\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-504fd1c elementor-hidden-phone elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"504fd1c\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-hand-point-right\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M512 199.652c0 23.625-20.65 43.826-44.8 43.826h-99.851c16.34 17.048 18.346 49.766-6.299 70.944 14.288 22.829 2.147 53.017-16.45 62.315C353.574 425.878 322.654 448 272 448c-2.746 0-13.276-.203-16-.195-61.971.168-76.894-31.065-123.731-38.315C120.596 407.683 112 397.599 112 385.786V214.261l.002-.001c.011-18.366 10.607-35.889 28.464-43.845 28.886-12.994 95.413-49.038 107.534-77.323 7.797-18.194 21.384-29.084 40-29.092 34.222-.014 57.752 35.098 44.119 66.908-3.583 8.359-8.312 16.67-14.153 24.918H467.2c23.45 0 44.8 20.543 44.8 43.826zM96 200v192c0 13.255-10.745 24-24 24H24c-13.255 0-24-10.745-24-24V200c0-13.255 10.745-24 24-24h48c13.255 0 24 10.745 24 24zM68 368c0-11.046-8.954-20-20-20s-20 8.954-20 20 8.954 20 20 20 20-8.954 20-20z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-a119f49\" data-id=\"a119f49\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f70530 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"2f70530\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/www.saintgeraudaurillac.com\/en\/informations\/modalites-dinscription\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Sign up<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-c4e9eeb\" data-id=\"c4e9eeb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14c7a17 elementor-hidden-phone elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"14c7a17\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-hand-point-left\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M44.8 155.826h149.234c-5.841-8.248-10.57-16.558-14.153-24.918C166.248 99.098 189.778 63.986 224 64c18.616.008 32.203 10.897 40 29.092 12.122 28.286 78.648 64.329 107.534 77.323 17.857 7.956 28.453 25.479 28.464 43.845l.002.001v171.526c0 11.812-8.596 21.897-20.269 23.703-46.837 7.25-61.76 38.483-123.731 38.315-2.724-.007-13.254.195-16 .195-50.654 0-81.574-22.122-72.6-71.263-18.597-9.297-30.738-39.486-16.45-62.315-24.645-21.177-22.639-53.896-6.299-70.944H44.8c-24.15 0-44.8-20.201-44.8-43.826 0-23.283 21.35-43.826 44.8-43.826zM440 176h48c13.255 0 24 10.745 24 24v192c0 13.255-10.745 24-24 24h-48c-13.255 0-24-10.745-24-24V200c0-13.255 10.745-24 24-24zm24 212c11.046 0 20-8.954 20-20s-8.954-20-20-20-20 8.954-20 20 8.954 20 20 20z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>A true conductor, the Artistic Director is capable of conceiving a graphic design project from A to Z!<\/p>","protected":false},"author":11,"featured_media":11071,"parent":232,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"Ms Strat\u00e9gie marketing et design digital - Lyc\u00e9e Saint-G\u00e9raud","_seopress_titles_desc":"D\u00e9couvrez le Master Strat\u00e9gie marketing et design digital ! V\u00e9ritable chef d\u2019orchestre, il est capable de concevoir une campagne marketing depuis sa strat\u00e9gie commerciale jusqu&#039;\u00e0 sa direction artisque !","_seopress_robots_index":"","footnotes":""},"class_list":["post-11041","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.saintgeraudaurillac.com\/en\/wp-json\/wp\/v2\/pages\/11041","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saintgeraudaurillac.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.saintgeraudaurillac.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.saintgeraudaurillac.com\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saintgeraudaurillac.com\/en\/wp-json\/wp\/v2\/comments?post=11041"}],"version-history":[{"count":58,"href":"https:\/\/www.saintgeraudaurillac.com\/en\/wp-json\/wp\/v2\/pages\/11041\/revisions"}],"predecessor-version":[{"id":15391,"href":"https:\/\/www.saintgeraudaurillac.com\/en\/wp-json\/wp\/v2\/pages\/11041\/revisions\/15391"}],"up":[{"embeddable":true,"href":"https:\/\/www.saintgeraudaurillac.com\/en\/wp-json\/wp\/v2\/pages\/232"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saintgeraudaurillac.com\/en\/wp-json\/wp\/v2\/media\/11071"}],"wp:attachment":[{"href":"https:\/\/www.saintgeraudaurillac.com\/en\/wp-json\/wp\/v2\/media?parent=11041"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}