{"id":8780,"date":"2023-12-20T10:08:53","date_gmt":"2023-12-20T09:08:53","guid":{"rendered":"https:\/\/www.saintgeraudaurillac.com\/?page_id=8780"},"modified":"2026-05-27T10:33:13","modified_gmt":"2026-05-27T08:33:13","slug":"bachelor-charge-marketing-communication","status":"publish","type":"page","link":"https:\/\/www.saintgeraudaurillac.com\/en\/les-formations\/ecole-enseignement-superieur\/bachelor-charge-marketing-communication\/","title":{"rendered":"Bachelor of Marketing and Communication"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"8780\" class=\"elementor elementor-8780\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-45ea5ded elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"45ea5ded\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-92de876\" data-id=\"92de876\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f89d4fc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f89d4fc\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-144dc309\" data-id=\"144dc309\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-12c287b0 elementor-widget elementor-widget-image\" data-id=\"12c287b0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"320\" src=\"https:\/\/www.saintgeraudaurillac.com\/wp-content\/uploads\/2026\/01\/Bachelor-Charge-de-marketing-et-communication-1-1024x409.png\" class=\"attachment-large size-large wp-image-14288\" alt=\"\" srcset=\"https:\/\/www.saintgeraudaurillac.com\/wp-content\/uploads\/2026\/01\/Bachelor-Charge-de-marketing-et-communication-1-1024x409.png 1024w, https:\/\/www.saintgeraudaurillac.com\/wp-content\/uploads\/2026\/01\/Bachelor-Charge-de-marketing-et-communication-1-300x120.png 300w, https:\/\/www.saintgeraudaurillac.com\/wp-content\/uploads\/2026\/01\/Bachelor-Charge-de-marketing-et-communication-1-768x307.png 768w, https:\/\/www.saintgeraudaurillac.com\/wp-content\/uploads\/2026\/01\/Bachelor-Charge-de-marketing-et-communication-1-1536x614.png 1536w, https:\/\/www.saintgeraudaurillac.com\/wp-content\/uploads\/2026\/01\/Bachelor-Charge-de-marketing-et-communication-1.png 1563w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-367987e5 elementor-widget elementor-widget-text-editor\" data-id=\"367987e5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Professional purpose title Marketing and Communication Officer, level 6 (EU), NSF code 312 and 320, registered with <a href=\"https:\/\/www.francecompetences.fr\/recherche\/rncp\/37786\/\">RNCP N\u00b037786<\/a> by decision of France Comp\u00e9tences dated 07\/19\/2023, issued by<\/span> <span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">by Ascencia Business School.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40b3971 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"40b3971\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-529249a elementor-widget elementor-widget-text-editor\" data-id=\"529249a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><span style=\"font-size: 1em;\">Learning.<\/span><\/li><li>Certification is accessible through the VAE pathway. <a href=\"https:\/\/vae.gouv.fr\/\">More information.<\/a><\/li><li>Access to training is available to candidates with disabilities, in accordance with regulatory obligations.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bd69a86 elementor-widget elementor-widget-spacer\" data-id=\"1bd69a86\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-71e9932b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"71e9932b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-e3e8451\" data-id=\"e3e8451\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-750b0fa elementor-widget elementor-widget-heading\" data-id=\"750b0fa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">You <b>are<\/b><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10db9d51 elementor-widget elementor-widget-text-editor\" data-id=\"10db9d51\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li data-start=\"401\" data-end=\"541\"><p data-start=\"403\" data-end=\"541\">holder of a Level 5 certification (e.g., BTS or DUT) in the specialty, allowing direct entry into the 3rd year; ;<\/p><\/li><li data-start=\"542\" data-end=\"701\"><p data-start=\"544\" data-end=\"701\">Holder of a Level 4 qualification and with at least 3 years of professional experience in a commercial, marketing, or communications role.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-e737e76 elementor-widget elementor-widget-spacer\" data-id=\"e737e76\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-233d792 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"233d792\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-9a11e1\" data-id=\"9a11e1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-26ac1145 elementor-widget elementor-widget-heading\" data-id=\"26ac1145\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Target professions<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f7e4b6e elementor-widget elementor-widget-text-editor\" data-id=\"7f7e4b6e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Marketing Manager<\/li><li>Communications Manager<\/li><li>Marketing\/Communications Assistant<\/li><li>Marketing\/Communications Project Manager<\/li><li>Community Manager \/ Social Media Manager<\/li><li>Junior Marketing Manager<\/li><li>Web\/Digital Development Manager<\/li><li>Marketing or Communications Manager (depending on company size)<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffb02d4 elementor-flip-box--effect-flip elementor-flip-box--direction-up elementor-widget elementor-widget-flip-box\" data-id=\"ffb02d4\" data-element_type=\"widget\" data-widget_type=\"flip-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-flip-box\" tabindex=\"0\">\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__front\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-flip-box__layer__description\">\n\t\t\t\t\t\t\t\t<div><b>What are communication jobs?<\/b><\/div>\n<br>\nPreparing your professional project at Lyc\u00e9e St G\u00e9raud\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__back\">\n\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-flip-box__button elementor-button elementor-size-sm\" href=\"https:\/\/www.saintgeraudaurillac.com\/en\/formez-vous-aux-metiers-de-la-communication-au-lycee-st-geraud\/\">\n\t\t\t\t\t\t\tView Career Sheets\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-25d1147e elementor-widget elementor-widget-spacer\" data-id=\"25d1147e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7456b02c elementor-widget elementor-widget-spacer\" data-id=\"7456b02c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-76fd70a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"76fd70a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-60f8eb6a\" data-id=\"60f8eb6a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-50c04a0b elementor-widget elementor-widget-heading\" data-id=\"50c04a0b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">The most <b>of Saint-G\u00e9raud:<\/b><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e1deda3 elementor-widget elementor-widget-text-editor\" data-id=\"7e1deda3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Over 30 years of experience in communication and creative fields<\/li><li>A human-sized establishment offering individualized support<\/li><li>A pedagogy based on concrete projects, workshops, and real-life simulations<\/li><li>Support for career guidance and professional integration<\/li><li>Further studies possible up to Master's degree (5 years of higher education)<\/li><li>A study environment in the heart of downtown Aurillac, with affordable housing solutions<\/li><li>A dynamic student life: group projects and cultural events<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-87ba095 elementor-widget elementor-widget-spacer\" data-id=\"87ba095\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-db8909b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"db8909b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-dc7a687\" data-id=\"dc7a687\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a5e8e34 elementor-widget elementor-widget-heading\" data-id=\"a5e8e34\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Third year<br><b>in alternation<\/b><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f284ab1 elementor-widget elementor-widget-text-editor\" data-id=\"f284ab1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Work-study programs allow you to develop a comprehensive professional project through degree-granting training and hands-on work experience in a company. Its ad<span style=\"font-size: 0.9em;\">advantages<\/span><\/p><ul><li>Significant professional experience leading to easier access to employment,<\/li><li>The rhythm is one week at school and three weeks at the company,<\/li><li>Free training fees,<\/li><li>A student ID card,<\/li><li>A practical application of theoretical teachings,<\/li><li>A salary during training as an employee.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d72a2eb elementor-widget elementor-widget-heading\" data-id=\"d72a2eb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Rate <br><b>success<\/b><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-304fd9b elementor-widget elementor-widget-text-editor\" data-id=\"304fd9b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>100 % <span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Students in 2025 passed the exam<\/span> (first promotion)<\/li><li><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">25% students hired on permanent contracts at their apprenticeship sites in their fields of expertise<\/span><\/li><li><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">75% continued their studies<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-17c404d6\" data-id=\"17c404d6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-340b6cba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"340b6cba\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7ee2a596\" data-id=\"7ee2a596\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-78a456d elementor-widget elementor-widget-text-editor\" data-id=\"78a456d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The <strong>Bachelor of Marketing and Communication<\/strong> aims to train professionals capable of actively participating in <strong>organization's awareness, image, and performance development.<\/strong><\/p>\n<p>Two years of post-baccalaureate training allow access to the 3rd year of studies.<sup>e<\/sup> year of alternating study certified by a state-recognized Level 6 qualification.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-403e15e elementor-align-center elementor-widget elementor-widget-button\" data-id=\"403e15e\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xl\" href=\"https:\/\/www.saintgeraudaurillac.com\/wp-content\/uploads\/2026\/03\/Dossier-de-candidature-Hors-parcours-sup-Saint-Geraud-Aurillac.pdf\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Apply now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffad6dc elementor-widget elementor-widget-heading\" data-id=\"ffad6dc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Bachelor in Marketing and Communication: Objectives <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-555b60ee elementor-widget elementor-widget-text-editor\" data-id=\"555b60ee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 data-start=\"513\" data-end=\"553\"><strong data-start=\"517\" data-end=\"553\">The training will allow you to:<\/strong><\/h3><ul data-start=\"555\" data-end=\"1510\"><li data-start=\"555\" data-end=\"695\"><p data-start=\"557\" data-end=\"695\">analyze a market, its environment, and target audience behaviors to inform marketing and communication decisions. ;<\/p><\/li><li data-start=\"696\" data-end=\"811\"><p data-start=\"698\" data-end=\"811\">contribute to the definition and implementation of a multichannel marketing and communication strategy; ;<\/p><\/li><li data-start=\"812\" data-end=\"956\"><p data-start=\"814\" data-end=\"956\">Design and deploy marketing and communication action plans integrating digital tools and more traditional media. ;<\/p><\/li><li data-start=\"957\" data-end=\"1059\"><p data-start=\"959\" data-end=\"1059\">produce and coordinate content tailored to objectives, targets, and distribution channels; ;<\/p><\/li><li data-start=\"1060\" data-end=\"1158\"><p data-start=\"1062\" data-end=\"1158\">Organize and manage communication actions and events, in person or remotely; ;<\/p><\/li><li data-start=\"1159\" data-end=\"1277\"><p data-start=\"1161\" data-end=\"1277\">coordinate the various internal and external stakeholders involved in a marketing or communication project; ;<\/p><\/li><li data-start=\"1278\" data-end=\"1397\"><p data-start=\"1280\" data-end=\"1397\">measure the effectiveness of actions taken using performance indicators and propose areas for optimization; ;<\/p><\/li><li data-start=\"1398\" data-end=\"1510\"><p data-start=\"1400\" data-end=\"1510\">Implement marketing and communication monitoring to anticipate market and usage trends.<\/p><\/li><\/ul><h3 data-start=\"1517\" data-end=\"1565\"><strong data-start=\"1521\" data-end=\"1565\">Career opportunities and professional environment<\/strong><\/h3><p data-start=\"1567\" data-end=\"1793\">Marketing and communication professions contribute to the visibility, attractiveness, and performance of organizations. The marketing and communication officer implements operational actions consistent with the organization's strategy and positioning. Versatile, they work in a multi-channel and collaborative environment, ensuring the consistency of messages and actions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fa06a8 elementor-widget elementor-widget-video\" data-id=\"2fa06a8\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=uvRJVYeEm-I&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74b9f427 elementor-widget elementor-widget-heading\" data-id=\"74b9f427\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The teachings of the Bachelor's degree in Communication and Marketing Management<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7300e6 elementor-widget elementor-widget-text-editor\" data-id=\"d7300e6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Training Modules:<\/strong><\/p><ul><li><strong>Block 1: Contribution to the development of the marketing and communication strategy:<\/strong> Market Watch and Competitive Analysis, Data Analysis and Survey Methodology, Project Charter, CSR and Corporate Culture, Inclusion, Diversity and Universal Accessibility, Behavioral and Sociological Analysis, Strategic and Operational Marketing<\/li><li><strong>Block 2: Development of Omnichannel Operational Marketing Plan(s):<\/strong> Project Marketing, Budgeting and Profitability, Data Protection and Management, E-marketing, UX Design and Experiential Marketing, Event Strategy, Design Thinking and Creative Culture\u00a0<\/li><li><strong>Block 3: Coordination of 360\u00b0 and Multichannel Communication Actions:<\/strong> Integrated and responsible communication strategy, Responsible communication and eco-design, Online and offline marketing design, Marketing and communication law, Digital pollution<\/li><li><strong>Block 4: Management of operational marketing and communication action plans:<\/strong> Project management, Performance piloting and activity control, Digital &amp; KPI<\/li><li><strong>In addition to Saint G\u00e9raud:<\/strong> Business English, Communication Strategy, Digital Strategy, Desktop Publishing, One-Week Video Workshop, Photography Workshop, Presentations by Professionals at the Forefront of Current Industry Trends.<\/li><\/ul><p>All of these modules are led by experts from the professional world and by company executives.<\/p><h3 data-start=\"159\" data-end=\"189\"><strong data-start=\"163\" data-end=\"189\">Evaluation procedures<\/strong><\/h3><p data-start=\"780\" data-end=\"912\">Skills are assessed through certification exams organized throughout the training program and at its end. The assessment is based in particular on:<\/p><ul><li>Simulated professional situation (group work on a fictional project)<\/li><li>Serious game in the form of a communication challenge<\/li><li>Fictional professional case study<\/li><li>Skills report with skills sheets and a communication plan project<\/li><\/ul><h3 data-start=\"160\" data-end=\"201\"><strong data-start=\"164\" data-end=\"201\">Title validation conditions<\/strong><\/h3><ul><li>The candidate must have completed at least 80% of the in-person training (including all modules)<\/li><li>The candidate must have completed the company immersion period.<\/li><li>The candidate must attend all of their certifying evaluations (unless a valid justification is provided).<\/li><li>The candidate must: meet 75% of the criteria in the assessment framework for each of the certification exams<\/li><li>The trials do not compensate for each other<\/li><\/ul><h3 data-start=\"310\" data-end=\"343\"><strong data-start=\"314\" data-end=\"341\">Catch-up modalities<\/strong>\u00a0<\/h3><p>The first certification jury will meet in July. This jury will identify candidates admitted to certification, eliminated, or subject to make-up exams. The PARTNER will organize the make-up exams and transmit the updated results for the October certification jury according to the procedure provided.<\/p><p>The specific catch-up conditions:<\/p><ul><li>The catch-up session is organized at the end of the total training period.<\/li><li>The candidate must have completed at least 80% hours of training (except in special cases subject to management\u2019s decision and in agreement with the CERTIFYING BODY)<\/li><li>The candidate must have attended all certification assessments (except for justified absences).<\/li><li>The formats and modalities of the make-up exams remain the same as the initial assessments. For exams that were originally group-based, an individual demonstration of skills will be expected.<\/li><li>The makeup exam results cancel and replace the previous ones<\/li><li>A candidate may only participate once in the make-up session<\/li><li>Attention: Access to the catch-up session is only granted in case of partial failure or justified absence due to a real and serious cause (subject to validation by the certification board).<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6dbdd886 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6dbdd886\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-504efaaf\" data-id=\"504efaaf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6c77e045 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c77e045\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7a876415\" data-id=\"7a876415\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0963986 elementor-widget elementor-widget-video\" data-id=\"0963986\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=cgd7FDk7yvk&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2dfef67 elementor-widget elementor-widget-text-editor\" data-id=\"2dfef67\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Bachelor students tell \u00abThe Spirit of Saint G\u00e9raud\u00bb in a video<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b393965 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"b393965\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cdc60b4\" data-id=\"cdc60b4\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-661c2c9 elementor-widget elementor-widget-spacer\" data-id=\"661c2c9\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-310516d elementor-widget elementor-widget-heading\" data-id=\"310516d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Terms <span class=\"bold\">registration<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-252c027 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"252c027\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-4148f2a\" data-id=\"4148f2a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-631cffa elementor-widget elementor-widget-text-editor\" data-id=\"631cffa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Admission to the Bachelor's degree in Marketing and Communication Management is based on an application file to be downloaded from the website.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-89441e6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"89441e6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-3d3e35d\" data-id=\"3d3e35d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f9aaab0 elementor-hidden-phone elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"f9aaab0\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-hand-point-right\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M512 199.652c0 23.625-20.65 43.826-44.8 43.826h-99.851c16.34 17.048 18.346 49.766-6.299 70.944 14.288 22.829 2.147 53.017-16.45 62.315C353.574 425.878 322.654 448 272 448c-2.746 0-13.276-.203-16-.195-61.971.168-76.894-31.065-123.731-38.315C120.596 407.683 112 397.599 112 385.786V214.261l.002-.001c.011-18.366 10.607-35.889 28.464-43.845 28.886-12.994 95.413-49.038 107.534-77.323 7.797-18.194 21.384-29.084 40-29.092 34.222-.014 57.752 35.098 44.119 66.908-3.583 8.359-8.312 16.67-14.153 24.918H467.2c23.45 0 44.8 20.543 44.8 43.826zM96 200v192c0 13.255-10.745 24-24 24H24c-13.255 0-24-10.745-24-24V200c0-13.255 10.745-24 24-24h48c13.255 0 24 10.745 24 24zM68 368c0-11.046-8.954-20-20-20s-20 8.954-20 20 8.954 20 20 20 20-8.954 20-20z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-d64d936\" data-id=\"d64d936\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5cf5b48 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"5cf5b48\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/www.saintgeraudaurillac.com\/wp-content\/uploads\/2025\/12\/Dossier-de-candidature-Bachelor-CMC.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Sign up<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-bd60e73\" data-id=\"bd60e73\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a984da7 elementor-hidden-phone elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"a984da7\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-hand-point-left\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M44.8 155.826h149.234c-5.841-8.248-10.57-16.558-14.153-24.918C166.248 99.098 189.778 63.986 224 64c18.616.008 32.203 10.897 40 29.092 12.122 28.286 78.648 64.329 107.534 77.323 17.857 7.956 28.453 25.479 28.464 43.845l.002.001v171.526c0 11.812-8.596 21.897-20.269 23.703-46.837 7.25-61.76 38.483-123.731 38.315-2.724-.007-13.254.195-16 .195-50.654 0-81.574-22.122-72.6-71.263-18.597-9.297-30.738-39.486-16.45-62.315-24.645-21.177-22.639-53.896-6.299-70.944H44.8c-24.15 0-44.8-20.201-44.8-43.826 0-23.283 21.35-43.826 44.8-43.826zM440 176h48c13.255 0 24 10.745 24 24v192c0 13.255-10.745 24-24 24h-48c-13.255 0-24-10.745-24-24V200c0-13.255 10.745-24 24-24zm24 212c11.046 0 20-8.954 20-20s-8.954-20-20-20-20 8.954-20 20 8.954 20 20 20z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Titre \u00e0 finalit\u00e9 professionnelle Charg\u00e9 de marketing et communication, de niveau 6 (EU), code NSF 312 et 320, enregistr\u00e9 au RNCP N\u00b037786 par d\u00e9cision de France Comp\u00e9tences en date du 19\/07\/2023, d\u00e9livr\u00e9 par par Ascencia Business School. En apprentissage. La certification est accessible par la voie de la VAE. Plus d&rsquo;infos. L\u2019acc\u00e8s \u00e0 la formation [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":2858,"parent":232,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"Bachelor Charg\u00e9 de Marketing & Communication - Saint-G\u00e9raud","_seopress_titles_desc":"D\u00e9couvrez notre Bachelor charg\u00e9 de marketing et communication et rejoignez un \u00e9tablissement sp\u00e9cialis\u00e9 dans la communication et les m\u00e9tiers d'art.","_seopress_robots_index":"","footnotes":""},"class_list":["post-8780","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.saintgeraudaurillac.com\/en\/wp-json\/wp\/v2\/pages\/8780","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saintgeraudaurillac.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.saintgeraudaurillac.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.saintgeraudaurillac.com\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saintgeraudaurillac.com\/en\/wp-json\/wp\/v2\/comments?post=8780"}],"version-history":[{"count":256,"href":"https:\/\/www.saintgeraudaurillac.com\/en\/wp-json\/wp\/v2\/pages\/8780\/revisions"}],"predecessor-version":[{"id":15300,"href":"https:\/\/www.saintgeraudaurillac.com\/en\/wp-json\/wp\/v2\/pages\/8780\/revisions\/15300"}],"up":[{"embeddable":true,"href":"https:\/\/www.saintgeraudaurillac.com\/en\/wp-json\/wp\/v2\/pages\/232"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saintgeraudaurillac.com\/en\/wp-json\/wp\/v2\/media\/2858"}],"wp:attachment":[{"href":"https:\/\/www.saintgeraudaurillac.com\/en\/wp-json\/wp\/v2\/media?parent=8780"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}