{"id":7869,"date":"2023-08-16T10:00:00","date_gmt":"2023-08-16T08:00:00","guid":{"rendered":"https:\/\/www.saintgeraudaurillac.com\/?p=7869"},"modified":"2024-01-25T17:35:14","modified_gmt":"2024-01-25T16:35:14","slug":"community-manager","status":"publish","type":"post","link":"https:\/\/www.saintgeraudaurillac.com\/en\/community-manager\/","title":{"rendered":"Introduction to the Community Manager Profession"},"content":{"rendered":"<p>Community Manager, also called CM, is a <strong>digital marketing expert<\/strong> responsible for managing and leading the <strong>Online community<\/strong> of an organization. Their role goes beyond simple social media posts. This rapidly expanding profession requires a variety of diverse skills. <strong>formations<\/strong>, like those offered at the Lyc\u00e9e de la Communication de Saint-G\u00e9raud, prepare future Community Managers for the challenges of the field.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is a Community Manager?<\/h2>\n\n\n\n<p>One <strong>Community Manager<\/strong> is a digital marketing professional in charge of <strong>Community management and engagement on social media<\/strong> of an organization. The Community Manager's role is to build and maintain positive relationships with followers and to increase their engagement around the brand or organization.<\/p>\n\n\n\n<p>The Community Manager is also called <strong>CM<\/strong>. The latter must also monitor and attempt to control <strong>Online branding<\/strong>. He works to maintain a positive reputation by interacting with followers and by creating and publishing content. Contrary to popular belief, the Community Manager doesn't just do <strong>posts<\/strong> on social media. It's a much more complete job than that.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Main missions of the CM<\/h2>\n\n\n\n<p>Although the majority of the Community Manager's main missions are centered on <strong>content publication<\/strong> On social media, these are not their only missions. Here are 3 other missions and responsibilities of a social media manager:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Competitive intelligence<\/strong>&nbsp;Stay on top of trends and what competitors are doing<\/li><li><strong>Communication strategy player<\/strong>&nbsp;Actively participate with other communication and marketing professions in the development of this strategy.<\/li><li><strong>Performance analysis<\/strong>&nbsp;Daily track performance indicators to evaluate the effectiveness of actions.<\/li><\/ul>\n\n\n\n<p>These missions, as varied as they are diverse, require several very important skills to work as a Community Manager.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Required skills for this position<\/h2>\n\n\n\n<p>Professional use of social media doesn't just happen, and neither does becoming a Community Manager. Numerous skills will allow you to stand out in the job market and, consequently, on social media. First and foremost, it's very important to be <strong>creative<\/strong> to design engaging content and develop original ideas that differentiate from the competition.<\/p>\n\n\n\n<p>In addition, a Community Manager must have excellent <strong>communication skills<\/strong> written and oral to interact with the <strong>community<\/strong> while remaining clear. Finally, impeccable knowledge of the subject is obviously required. <strong>social media platforms<\/strong> and algorithms. This will allow you to choose the most suitable network based on the organization's needs and create posts that are favored by the algorithm.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Studies to become a Community Manager<\/h2>\n\n\n\n<p>There is no <strong>degree<\/strong> specific to the Community Manager profession. However, several degrees train students in digital marketing and consequently in the Community Manager profession. Within the <strong>Saint-G\u00e9raud High School of Communication<\/strong>, we are offering several diplomas in Community Management:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"\/en\/les-formations\/enseignement-superieur\/bts-communication\/\"><strong>BTS Communication<\/strong><\/a> (BAC +2)<\/li><li><strong><a href=\"https:\/\/www.saintgeraudaurillac.com\/en\/les-formations\/enseignement-superieur\/bachelor-digital-social-media\/\">Bachelor of Digital Marketing &amp; Social Media<\/a> <\/strong>(BAC +3)<\/li><li><a href=\"\/en\/les-formations\/enseignement-superieur\/master-webmarketing-social-media\/\"><strong>MS Web Marketing &amp; Social Media<\/strong><\/a> Master's degree<\/li><\/ul>\n\n\n\n<p>Of course, the higher the level of education, the greater the knowledge and skills acquired. <strong>Bachelor<\/strong> and the <strong>Multiple Sclerosis<\/strong> complement each other very well and allow for a very interesting level at the end of the 5 years of post-baccalaureate studies, to be highlighted on the <strong>job market<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Where can one practice the job of Community Manager?<\/h2>\n\n\n\n<p>The profession of Community Manager can be practiced in different types of companies and organizations, such as associations, for example. Indeed, social networks occupy an increasingly important place in our daily lives and consequently in the <strong>communication strategy<\/strong> of all organizations.<\/p>\n\n\n\n<p>Many positions are opening up in organizations that previously did not engage on social media. By pursuing this type of training and career, employment opportunities will be abundant. Through internships and work-study programs, you can specialize in a particular field to develop even more differentiating expertise!<\/p>","protected":false},"excerpt":{"rendered":"<p>Le Community Manager, \u00e9galement appel\u00e9 CM, est un expert du marketing digital responsable de la gestion et de l&rsquo;animation de la communaut\u00e9 en ligne d&rsquo;une organisation. Son r\u00f4le va au-del\u00e0 de simples publications sur les r\u00e9seaux sociaux. Ce m\u00e9tier en pleine expansion exige des comp\u00e9tences vari\u00e9es, et diverses formations, comme celles propos\u00e9es au Lyc\u00e9e de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7871,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"55","_seopress_titles_title":"Devenir Community Manager : Tout ce qu&#039;il faut savoir \u2013 Lyc\u00e9e St G\u00e9raud","_seopress_titles_desc":"D\u00e9couvrez le monde du Community Manager \u00e0 travers notre guide complet. Notre formation vous offre les cl\u00e9s pour r\u00e9ussir dans ce r\u00f4le crucial de la gestion des m\u00e9dias sociaux et de la communaut\u00e9 en ligne.","_seopress_robots_index":"","footnotes":""},"categories":[55],"tags":[],"class_list":["post-7869","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-presentation-des-metiers"],"_links":{"self":[{"href":"https:\/\/www.saintgeraudaurillac.com\/en\/wp-json\/wp\/v2\/posts\/7869","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saintgeraudaurillac.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saintgeraudaurillac.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saintgeraudaurillac.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saintgeraudaurillac.com\/en\/wp-json\/wp\/v2\/comments?post=7869"}],"version-history":[{"count":4,"href":"https:\/\/www.saintgeraudaurillac.com\/en\/wp-json\/wp\/v2\/posts\/7869\/revisions"}],"predecessor-version":[{"id":15483,"href":"https:\/\/www.saintgeraudaurillac.com\/en\/wp-json\/wp\/v2\/posts\/7869\/revisions\/15483"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saintgeraudaurillac.com\/en\/wp-json\/wp\/v2\/media\/7871"}],"wp:attachment":[{"href":"https:\/\/www.saintgeraudaurillac.com\/en\/wp-json\/wp\/v2\/media?parent=7869"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saintgeraudaurillac.com\/en\/wp-json\/wp\/v2\/categories?post=7869"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saintgeraudaurillac.com\/en\/wp-json\/wp\/v2\/tags?post=7869"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}