{"id":9125,"date":"2023-12-22T09:00:36","date_gmt":"2023-12-22T08:00:36","guid":{"rendered":"https:\/\/www.saintgeraudaurillac.com\/?p=9125"},"modified":"2024-03-14T11:50:01","modified_gmt":"2024-03-14T10:50:01","slug":"bachelor-charge-de-marketing-et-communication","status":"publish","type":"post","link":"https:\/\/www.saintgeraudaurillac.com\/en\/bachelor-charge-de-marketing-et-communication\/","title":{"rendered":"Bachelor of Marketing and Communication"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"9125\" class=\"elementor elementor-9125\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-534922f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"534922f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b550a3c\" data-id=\"b550a3c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d3b8250 elementor-widget elementor-widget-text-editor\" data-id=\"d3b8250\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>New to <b>Saint-G\u00e9raud Communication High School<\/b> A Bachelor's degree (Bac +3) directly accessible after high school to prepare for a strategic profession for all companies: the <a href=\"https:\/\/www.saintgeraudaurillac.com\/en\/les-formations\/enseignement-superieur\/bachelor-charge-marketing-communication\/\">Bachelor of Marketing and Communication<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73a2dac elementor-widget elementor-widget-image\" data-id=\"73a2dac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/www.saintgeraudaurillac.com\/wp-content\/uploads\/2023\/12\/marketing-team-red-768x432.jpg\" class=\"attachment-medium_large size-medium_large wp-image-9126\" alt=\"Bachelor Charg\u00e9 de marketing et communication\" srcset=\"https:\/\/www.saintgeraudaurillac.com\/wp-content\/uploads\/2023\/12\/marketing-team-red-768x432.jpg 768w, https:\/\/www.saintgeraudaurillac.com\/wp-content\/uploads\/2023\/12\/marketing-team-red-300x169.jpg 300w, https:\/\/www.saintgeraudaurillac.com\/wp-content\/uploads\/2023\/12\/marketing-team-red-1024x576.jpg 1024w, https:\/\/www.saintgeraudaurillac.com\/wp-content\/uploads\/2023\/12\/marketing-team-red.jpg 1280w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-207f2db elementor-widget elementor-widget-heading\" data-id=\"207f2db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The job of marketing and communications officer<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e28e913 elementor-widget elementor-widget-text-editor\" data-id=\"e28e913\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The rise of the <b>Digitalization in customer relationship management<\/b> continues to grow, and the progress of digital technologies and artificial intelligence demands both specialized skills and great versatility.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38dc1d6 elementor-widget elementor-widget-text-editor\" data-id=\"38dc1d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Missions such as the <b>online advertising, SEO, high-value content creation<\/b>, and currently, expertise in data requires a conductor capable, on the one hand, of optimally and operationally coordinating the actions to be taken, and on the other hand, of controlling the costs and levers necessary to achieve the objectives set.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e3a3f9 elementor-widget elementor-widget-text-editor\" data-id=\"9e3a3f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>One of the key responsibilities of <b>Marketing and Communications Manager<\/b> lies in its operational implementation, giving this role a central position as a linchpin between different departments and operational teams, often highly specialized, both internally and externally. Thus, this activity plays a fundamental role in establishing the coherence and relevance of the marketing and communication strategy.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d03d77 elementor-widget elementor-widget-text-editor\" data-id=\"1d03d77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ensuring the achievement of marketing and communication objectives within their area of responsibility, the <strong>Marketing and Communications Manager<\/strong> independently direct initiatives required to achieve these objectives, in alignment with the marketing operational plan established by the organization and the <strong>Global marketing strategy<\/strong> defined by senior management.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05884d7 elementor-widget elementor-widget-heading\" data-id=\"05884d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marketing and Communications Officer Training<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e90df18 elementor-widget elementor-widget-image\" data-id=\"e90df18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"400\" src=\"https:\/\/www.saintgeraudaurillac.com\/wp-content\/uploads\/2023\/12\/postbac-banniere2.jpg\" class=\"attachment-full size-full wp-image-9144\" alt=\"Banni\u00e8re Bachelor Charg\u00e9 de marketing et communication\" srcset=\"https:\/\/www.saintgeraudaurillac.com\/wp-content\/uploads\/2023\/12\/postbac-banniere2.jpg 1920w, https:\/\/www.saintgeraudaurillac.com\/wp-content\/uploads\/2023\/12\/postbac-banniere2-300x63.jpg 300w, https:\/\/www.saintgeraudaurillac.com\/wp-content\/uploads\/2023\/12\/postbac-banniere2-1024x213.jpg 1024w, https:\/\/www.saintgeraudaurillac.com\/wp-content\/uploads\/2023\/12\/postbac-banniere2-768x160.jpg 768w, https:\/\/www.saintgeraudaurillac.com\/wp-content\/uploads\/2023\/12\/postbac-banniere2-1536x320.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e09a56c elementor-widget elementor-widget-text-editor\" data-id=\"e09a56c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Directly accessible after high school, the <a href=\"https:\/\/www.saintgeraudaurillac.com\/en\/les-formations\/enseignement-superieur\/bachelor-charge-marketing-communication\/\">Bachelor of Marketing and Communication<\/a> takes place over 3 years:<\/p><ul><li>The first two years (Bachelor 1 &amp; 2) through the academic track, with intermediate validation of the BTS Communication at the end of the second year<sup>e<\/sup> year<\/li><li>The third year (Bachelor's 3) of apprenticeship, with a specialization track <a href=\"https:\/\/www.saintgeraudaurillac.com\/en\/les-formations\/enseignement-superieur\/bachelor-digital-social-media\/\">Digital Marketing &amp; Social Media<\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3da1c7f elementor-widget elementor-widget-text-editor\" data-id=\"3da1c7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Upon completion of this training, <b>with a double degree and a year of corporate experience<\/b> Thanks to the alternating work-study program, you will have a very strong profile on the job market. Note that you can also choose to continue your studies at the Master's level (Bac +5) within the institution, with the <a href=\"https:\/\/www.saintgeraudaurillac.com\/en\/les-formations\/enseignement-superieur\/master-webmarketing-social-media\/\">Ms. Web Marketing &amp; Social Media<\/a> or the <a href=\"https:\/\/www.saintgeraudaurillac.com\/en\/les-formations\/enseignement-superieur\/ms-direction-artistique-et-design-digital\/\">Art Direction &amp; Digital Design<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b133e9a elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"b133e9a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-833672e\" data-id=\"833672e\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0bfaac7 elementor-widget elementor-widget-spacer\" data-id=\"0bfaac7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d172c6b elementor-widget elementor-widget-heading\" data-id=\"d172c6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Terms <span class=\"bold\">registration<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5965410 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5965410\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-12bcdb3\" data-id=\"12bcdb3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5fd9cc2 elementor-widget elementor-widget-text-editor\" data-id=\"5fd9cc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Admission to the Bachelor's degree in Marketing and Communication Management is based on an application file to be downloaded from the website.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e3ac0d5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e3ac0d5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-af180c2\" data-id=\"af180c2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-826f4b9 elementor-hidden-phone elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"826f4b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-hand-point-right\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M512 199.652c0 23.625-20.65 43.826-44.8 43.826h-99.851c16.34 17.048 18.346 49.766-6.299 70.944 14.288 22.829 2.147 53.017-16.45 62.315C353.574 425.878 322.654 448 272 448c-2.746 0-13.276-.203-16-.195-61.971.168-76.894-31.065-123.731-38.315C120.596 407.683 112 397.599 112 385.786V214.261l.002-.001c.011-18.366 10.607-35.889 28.464-43.845 28.886-12.994 95.413-49.038 107.534-77.323 7.797-18.194 21.384-29.084 40-29.092 34.222-.014 57.752 35.098 44.119 66.908-3.583 8.359-8.312 16.67-14.153 24.918H467.2c23.45 0 44.8 20.543 44.8 43.826zM96 200v192c0 13.255-10.745 24-24 24H24c-13.255 0-24-10.745-24-24V200c0-13.255 10.745-24 24-24h48c13.255 0 24 10.745 24 24zM68 368c0-11.046-8.954-20-20-20s-20 8.954-20 20 8.954 20 20 20 20-8.954 20-20z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-ec774f8\" data-id=\"ec774f8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0e8f62c elementor-align-center elementor-widget elementor-widget-button\" data-id=\"0e8f62c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/www.saintgeraudaurillac.com\/en\/informations\/modalites-dinscription\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Sign up<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-e131700\" data-id=\"e131700\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ae363e8 elementor-hidden-phone elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"ae363e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-hand-point-left\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M44.8 155.826h149.234c-5.841-8.248-10.57-16.558-14.153-24.918C166.248 99.098 189.778 63.986 224 64c18.616.008 32.203 10.897 40 29.092 12.122 28.286 78.648 64.329 107.534 77.323 17.857 7.956 28.453 25.479 28.464 43.845l.002.001v171.526c0 11.812-8.596 21.897-20.269 23.703-46.837 7.25-61.76 38.483-123.731 38.315-2.724-.007-13.254.195-16 .195-50.654 0-81.574-22.122-72.6-71.263-18.597-9.297-30.738-39.486-16.45-62.315-24.645-21.177-22.639-53.896-6.299-70.944H44.8c-24.15 0-44.8-20.201-44.8-43.826 0-23.283 21.35-43.826 44.8-43.826zM440 176h48c13.255 0 24 10.745 24 24v192c0 13.255-10.745 24-24 24h-48c-13.255 0-24-10.745-24-24V200c0-13.255 10.745-24 24-24zm24 212c11.046 0 20-8.954 20-20s-8.954-20-20-20-20 8.954-20 20 8.954 20 20 20z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Nouveau au lyc\u00e9e Saint-G\u00e9raud ! Une formation Bac +3 en acc\u00e8s direct Post-Bac pour pr\u00e9parer un m\u00e9tier d&rsquo;avenir avec double diplomation \u00e0 la cl\u00e9.<\/p>","protected":false},"author":11,"featured_media":9126,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"Bachelor Charg\u00e9 de Marketing et Communication - Notre formation","_seopress_titles_desc":"D\u00e9couvrez le Bachelor charg\u00e9 de marketing et communication. Une formation professionnalisante qui fera de vous un v\u00e9ritable professionnel.","_seopress_robots_index":"","footnotes":""},"categories":[2,35,55],"tags":[],"class_list":["post-9125","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actu-du-lycee","category-actualites","category-presentation-des-metiers"],"_links":{"self":[{"href":"https:\/\/www.saintgeraudaurillac.com\/en\/wp-json\/wp\/v2\/posts\/9125","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saintgeraudaurillac.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saintgeraudaurillac.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saintgeraudaurillac.com\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saintgeraudaurillac.com\/en\/wp-json\/wp\/v2\/comments?post=9125"}],"version-history":[{"count":49,"href":"https:\/\/www.saintgeraudaurillac.com\/en\/wp-json\/wp\/v2\/posts\/9125\/revisions"}],"predecessor-version":[{"id":9373,"href":"https:\/\/www.saintgeraudaurillac.com\/en\/wp-json\/wp\/v2\/posts\/9125\/revisions\/9373"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saintgeraudaurillac.com\/en\/wp-json\/wp\/v2\/media\/9126"}],"wp:attachment":[{"href":"https:\/\/www.saintgeraudaurillac.com\/en\/wp-json\/wp\/v2\/media?parent=9125"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saintgeraudaurillac.com\/en\/wp-json\/wp\/v2\/categories?post=9125"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saintgeraudaurillac.com\/en\/wp-json\/wp\/v2\/tags?post=9125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}