At a time when digital and creativity are redefining business strategies, The Master's in Marketing Strategy and Digital Design at Saint-Géraud offers a comprehensive and professional training program. This Master's degree (Level 7, equivalent to a Master's degree) combines strategic marketing skills, proficiency in digital tools, and creative design excellence to meet the expectations of an ever-evolving market. Discover why this Master's program is a unique opportunity to develop your talents and build a solid career.
As you probably know, our establishment offers a BTS communication as well as a Bachelor in Marketing and Communication. The Master's degree we are presenting to you today is a logical continuation of these courses, which will allow you to refine and specialize your skills, as well as develop new ones.
A dual skillset sought after by companies
The rise of social media, the advent of immersive technologies like virtual reality, and the emergence of ethical and eco-responsible trends are transforming digital marketing and design professions. Master's Degree in Marketing Strategy and Digital Design train versatile professionals capable of designing omnichannel strategies, creating impactful campaigns, and managing digital projects.
An immersive pedagogy
Varied and professional training
The Master's in Marketing Strategy and Digital Design Propose a diversified educational program designed to meet the demands of the current market.
Among the courses offered, you will refine the fundamentals of digital marketing, the analysis of online consumer behavior, and the management of advertising campaigns on social media. You will also learn to use analysis tools like Google Analytics, advertising platforms (Meta Ads, Google Ads), and content creation software.
Hands-on projects allow you to apply the knowledge you've acquired. These immersive workshops aim to strengthen your autonomy and familiarize you with real-world situations.
- Strategic marketing Trend analysis, data marketing, offering positioning, CSR strategy.
- Design for the digital world UX/UI, XR development, digital interface, graphic design.
- Project Management and Management Leadership, coaching, omnichannel strategy piloting.
Master's Objective: Become a digital expert!
By completing this training, you will acquire key skills, including:
- Developing and managing effective digital strategies.
- Online advertising campaign management and optimization.
- Creating engaging content tailored to each platform.
- Data analysis for optimizing marketing performance.
- Project management and team management.
- Mastery of the latest digital tools and adaptation to digital trends.
Concrete projects and immersive workshops
Throughout the training, students participate in practical workshops, masterclasses, and real-world projects in collaboration with partner companies. These immersive experiences allow them to put their acquired skills into practice and confront industry challenges.
An apprenticeship alternating between work and study, rooted in professional reality
Work-study is at the heart of this program. Thanks to a strong network of partners, students gain access to varied assignments in companies. This professional immersion promotes the development of practical skills and offers valuable experience.
Why choose Saint-Géraud?
A human-sized establishment
Saint-Géraud, located in Aurillac, offers a warm and friendly learning environment. Small class sizes ensure personalized attention and quality support. Beyond comprehensive and professional training, our institution is committed to the development of its students. To achieve this, we implement various initiatives to help you obtain your diploma under appropriate conditions.
A network of companies for your apprenticeship
Saint-Géraud provides a wide network of partners to facilitate the integration of its students into companies. Work-study programs are a central pillar of this training, offering concrete immersion in the professional world. Thanks to these partnerships, you will be able to enrich your CV while consolidating your practical skills.
Work-study is primarily an opportunity to seize. In addition to allowing you to apply your theoretical skills in your host company, it can enable you to learn more about your desires and preferences. It also allows you a certain financial independence thanks to your dual student/employee status.
A recognized and valued degree
This master's degree benefits from academic and professional recognition, making it attractive to employers. Career opportunities are varied. In a competitive job market, this degree gives you a distinct advantage by highlighting your expertise in high-demand fields.
Among the possible outlets:
- Marketing Director
- Marketing Manager
- Communications Manager
- Marketing Strategy Consultant
- Digital Project Manager
- Brand manager
Integrate the Master's in Marketing Strategy and Digital Design
Do you want to make your creativity and digital skills real assets for brand development? Join Saint-Géraud's Master's in Marketing Strategy and Digital Design and give your career a new dimension!