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Training programs – CAP to Bachelor's Degree (Bac+5) – Saint Géraud Aurillac
Technological and vocational high school
Vocational Baccalaureate in Crafts and Applied Arts - Visual Merchandising

Vocational Baccalaureate in Crafts and Applied Arts - Visual Merchandising

BAC

You are

Curious
to want to discover, to be interested in
Inventive
imagine, suggest
Intuitive
feel, sense
Sociable
to adapt, to integrate, to share
Bold
To launch oneself, to dare, to stand out

This training is intended for students entering directly after third grade, who have a creative spirit and wish to join a program focused on Applied Arts.
This bachelor's degree is also open to holders of a Level III diploma (CAP and BEP) in artistic trades, as well as Level IV for the acquisition of related skills.

Examples trades

The Vocational Baccalaureate in Craftsmanship and Artistic Trades, Visual Merchandising option, trains future Visual merchandisers, whose mission is to Highlighting products by arranging attractive promotional spaces that are part of a design approachr.

This professional works for both large commercial chains (department stores, shopping malls, luxury boutiques, etc.) and for downtown shops and businesses. They also undertake more specific assignments for exhibition spaces, trade shows, museums, or public services upon request.

the most high school

European Section
Work on real projects in collaboration with local professionals. ;
Rich Cultural Partnership ;
Spanish in second language.

The institution is committed to European mobility and holds the ERASMUS Charter.

Objectives of the BAC PRO Arts and Crafts – Visual Merchandising

The holder of the Vocational Baccalaureate in Crafts and Fine Arts, Visual Merchandising option is a technician of the Visual communication, a designer, trained in merchandising and product display in a shop window, aisle, or online store.

By allowing its creative side to express itself, it enhances products aesthetically, commercially, and functionally, while also contributing to sales optimization.
Their activity consists of designing, creating, and implementing store, aisle, and window displays, ensuring the overall coherence of the point of sale or exhibition. They thus contribute to the expression of a brand's commercial image.

Organization of the BAC PRO Arts and Crafts - Visual Merchandising

The Vocational Baccalaureate in Craftsmanship, Art, and Design - Vehicle Mechanics is generally prepared in three years.

A mandatory 22-week internship is required.
High school training, with 30 hours per week, includes:

vocational training (15h)
general education (12h)
and a time allocation dedicated to reinforcing knowledge (3 hours), personalized support, and guidance for career choices, which, in the final year of vocational studies, includes preparation for employment integration or pursuing higher education, depending on the students' projects.

Hours of co-teaching are provided by the vocational education teacher together with the French and mathematics teachers.

In the first and last years of high school, students' completion of a masterpiece is ensured within an interdisciplinary framework.

Workplace training

The total duration of the periods of The professional training (PFMP) is 22 weeks.

Each period cannot be less than 3 weeks.
It is advised that internships be carried out in different industry sectors.

Ready-to-wear, accessories, decor...

They can take place at a craftsman's, in an SME, or even in mass retail...
Students in the European section will be offered the opportunity to undertake a work placement in an EU country thanks to our Erasmus+ programme.

Work-based internships are ideal for putting theoretical knowledge learned during training into practice. This way, you will develop your analytical skills and knowledge during your training period, making it easier to invest yourself in your professional activity afterwards.

Graduation

The BAC PRO Visual Merchandising is primarily validated through Continuous Assessment (CCF) and a few final terminal exams.

Further studies

Students interested in higher education can apply for a DN MADe (National Diploma in Arts and Design Professions, Bachelor's degree level), specializing in Space and Event.

Our institution also offers them further studies in BTS Communication and in DN MADE specialties of the Graphic design, you Digital or Textile.

Holders of the Bac Pro AMA Visual Merchandising can also submit a portfolio (book) to higher art schools, and prepare for entrance exams to Beaux-Arts and Arts Déco schools.

They can also integrate a tertiary BTS in the sales and commerce sectors (BTS Management of Commercial Units).

Professional integration of graduates

Although an increasing number of graduates are choosing to pursue further studies, it is entirely possible to enter the job market with a vocational baccalaureate in crafts and design. Thanks to work-study periods (internships), students already have considerable experience to highlight.

Companies prefer candidates with professional experience. For this reason, and thanks to our institution's reputation, graduates find it easy to get a job after completing their studies.

Example achievements

Why choose Saint-Géraud High School?

Individualized support for pupils and students, made possible by the human-scale size of the institution.
A responsive teaching team that focuses its instruction on projects grounded in reality.
Art and cultural workshops.
An opening to the International via the Erasmus+ program
From high school diploma to master's degree.