The role of Digital Storyteller is very present in large companies and is beginning to become widespread in smaller ones.
Its missions
Its main mission is to invent or adapt stories to fit around a product in order to showcase it. Its goal is to evoke emotions in the consumer so that they identify with the company's values or are touched by the product's impact. This work can be found in video formats, image publications, or as text. The Digital Storyteller must adapt their message according to the company's image, the defined target audience, and the communication channel used so that their campaign is logical and consistent.
Required skills
To work as a Digital Storyteller, you need to be creative and innovative to bring new trends to the market. Knowing how to wield words and possessing great curiosity will also be very beneficial. You will certainly be accompanied by a team to carry out your publications, but a good knowledge of social networks and editing tools will be of great help.
His/Her possible compensation
This position carries significant responsibility, as you hold the brand's image in your hands. A Digital Storyteller can earn an annual gross salary ranging from 40,000 euros for a beginner to 70,000 euros for an experienced professional.
