Community Manager, also called CM, is a digital marketing expert responsible for managing and leading the Online community of an organization. Their role goes beyond simple social media posts. This rapidly expanding profession requires a variety of diverse skills. formations, like those offered at the Lycée de la Communication de Saint-Géraud, prepare future Community Managers for the challenges of the field.
What is a Community Manager?
One Community Manager is a digital marketing professional in charge of Community management and engagement on social media of an organization. The Community Manager's role is to build and maintain positive relationships with followers and to increase their engagement around the brand or organization.
The Community Manager is also called CM. The latter must also monitor and attempt to control Online branding. He works to maintain a positive reputation by interacting with followers and by creating and publishing content. Contrary to popular belief, the Community Manager doesn't just do posts on social media. It's a much more complete job than that.
Main missions of the CM
Although the majority of the Community Manager's main missions are centered on content publication On social media, these are not their only missions. Here are 3 other missions and responsibilities of a social media manager:
- Competitive intelligence Stay on top of trends and what competitors are doing
- Communication strategy player Actively participate with other communication and marketing professions in the development of this strategy.
- Performance analysis Daily track performance indicators to evaluate the effectiveness of actions.
These missions, as varied as they are diverse, require several very important skills to work as a Community Manager.
Required skills for this position
Professional use of social media doesn't just happen, and neither does becoming a Community Manager. Numerous skills will allow you to stand out in the job market and, consequently, on social media. First and foremost, it's very important to be creative to design engaging content and develop original ideas that differentiate from the competition.
In addition, a Community Manager must have excellent communication skills written and oral to interact with the community while remaining clear. Finally, impeccable knowledge of the subject is obviously required. social media platforms and algorithms. This will allow you to choose the most suitable network based on the organization's needs and create posts that are favored by the algorithm.
Studies to become a Community Manager
There is no degree specific to the Community Manager profession. However, several degrees train students in digital marketing and consequently in the Community Manager profession. Within the Saint-Géraud High School of Communication, we are offering several diplomas in Community Management:
- BTS Communication (BAC +2)
- Bachelor of Digital Marketing & Social Media (BAC +3)
- MS Web Marketing & Social Media Master's degree
Of course, the higher the level of education, the greater the knowledge and skills acquired. Bachelor and the Multiple Sclerosis complement each other very well and allow for a very interesting level at the end of the 5 years of post-baccalaureate studies, to be highlighted on the job market.
Where can one practice the job of Community Manager?
The profession of Community Manager can be practiced in different types of companies and organizations, such as associations, for example. Indeed, social networks occupy an increasingly important place in our daily lives and consequently in the communication strategy of all organizations.
Many positions are opening up in organizations that previously did not engage on social media. By pursuing this type of training and career, employment opportunities will be abundant. Through internships and work-study programs, you can specialize in a particular field to develop even more differentiating expertise!