In continuity with the Bachelor of Digital Marketing and Social Media Created in 2021, Lycée Saint-Géraud offers a new higher education diploma at the BAC+5 level.
This Specialized Master's Degree in Web Marketing and Social Media, recognized by the state, aims to train students in digital communication professions.
What are communication jobs?
Web marketer, a key role in companies' digital strategy
Today, it is increasingly complicated to develop your business without using digital marketing. Web marketing is defined as the application of marketing strategies on the web. This sector is constantly growing and even encourages the smallest businesses to establish an online presence to retain existing customers, acquire new ones, and remain competitive. The possibilities in the digital realm seem limitless for now, creating new, diverse, and in-demand professions. To enable companies to reach the right people while respecting their positioning, Web marketer develop an action plan: we're talking about digital strategy.
The two main missions of a web marketer are to increase traffic to their site and to develop a deep exchange with clients and prospects of that site. The major objectives of these missions are to enable the company to: increase its brand awareness, its revenue, its average order value, and its conversion and loyalty rates.
This ever-evolving true asset is increasingly desired and necessary for businesses.
Web Marketing Training at Lycée St Géraud
From defining a web marketing strategy to designing traffic analysis reports, you will learn to master all the essential tools and techniques for a Web Marketer during this training. Their main objectives are to increase website traffic, improve conversion, and then retain new customers. The latter involve understanding and rigorous use of social media. This tool, still too underutilized, is essential for creating direct business-to-customer interaction and will therefore be taught in depth.
Web marketing is a vast environment that continues to diversify. It will require curiosity from you and will allow you to develop many skills that are highly sought after in the job market. This training will provide you with the skills to deepen your involvement in your professional life while allowing you to understand and engage in professions related to yours with which you will be led to work.
The advantages of work-study training
Register for the Specialized Master's in Web Marketing and Social Media
The’admission takes place via an application file to be returned to the high school secretariat as soon as possible.