- In partnership with and delivered by ECORIS, Certification «Communications Manager, Level 6, registered with RNCP under number 39249, by decision of France Compétences dated June 27, 2024. Registration expiry date: 06-27-2029
- One-year apprenticeship program
Target audience and prerequisites
This training is intended for candidates who wish to professionalize in the fields of communication, digital, event management, or content creation.
Admission is open after a 2 years of higher education completed or in progress, or after a Baccalaureate with 3 years of professional experience in the service sector.
- For example: one BTS Communication, NDRC or MCO
Admission is based on application review, a motivational interview, and an entrance exam. Foreign applicants must demonstrate a level B2 in French.
Duration and Pace - Apprenticeship Training
The training takes place over one year, with alternating periods, according to the following indicative schedule: 1 week at school, 2 to 3 weeks at the company.
Hourly volume 483 hours, including teaching, pedagogical support times, and assessments, according to the annual training schedule.
Career opportunities
The Bachelor's degree prepares for careers in communication, digital, event management, and content creation:
Communications Manager
Digital Communications Manager
Event Project Manager
Social Media Manager
Community Manager
External Communications Manager
Communications Officer or Public Relations Officer.
Pursuit studies
After the training, the student can enter the job market or pursue further studies at level 7 in communication, digital marketing, brand strategy, event management, or art direction.
- Master's / MBA in Communication, Marketing, or Digital
- Advanced degree in event planning or brand strategy
- Level 7 professional qualifications within the school
Possibility of continuing studies up to a Master's degree (BAC + 5) within the school
Results
- The indicators specific to our institution will be published after the first certified graduating class: pass rate, attendance rate, employment rate of graduates in the targeted profession, employment rate of graduates, continuing education rate, satisfaction rate, dropout rate, contract termination rate, and added value.
- National certification data can be viewed on the France Compétences RNCP39249 record.
Admission, accessibility, and funding
Admission is granted after a review of your application, an individual interview, and an entrance exam. A response will be provided within 7 days after receipt of the complete file. Admission to the program is possible until October 31, subject to availability and the signing of an apprenticeship contract.
The training is accessible to people with disabilities. Accommodation needs are assessed individually with the establishment's disability referent.
For apprenticeships, the cost of training is covered by the host company's OPCO. No training fees are charged to the apprentice.
Training Objectives
Create, manage, and enhance brand and company communication.
The Bachelor's degree trains versatile communicators capable of designing a communication strategy, producing print, digital, and video content, managing projects, coordinating actions, and measuring results.
Become an operational, creative, and strategic communicator
Upon completion of the training, the student will be able to construct a communication strategy, choose the right channels, create print, digital, and video content, manage a project, track a budget, coordinate stakeholders, and measure the results of actions taken.
Why choose this training at Saint Géraud?
In Saint-Géraud, students learn at a school specializing in design, imagery, digital creation, and communication. The training combines strategy, practical projects, content creation, personalized coaching, and professional immersion.
Our strengths:
- A vocational training course The training is based on a work-study program, real projects, workshops, professional speakers, and practical simulations to enable students to develop skills that can be directly applied in the workplace.
- A specialization in digital creation: The program emphasizes content creation for the web and social media: video, photography, digital communication, editorial strategy, and the use of artificial intelligence.
- Close, local support Students benefit from personalized support, assistance in their work-study search, and regular guidance to build their professional projects.
- A human-sized school: Located in the heart of downtown Aurillac, Saint Géraud offers a work environment conducive to progress, with accessible teaching staff, trainers from the professional world, and a strong network of partner companies.
- A possible path to Master's degree (Bac +5) within the school:students can continue their studies in our Master's Degree in Art Direction for Visual Communication Projects (Level 7).
Training Program
The program is based on the skills blocks of the RNCP certification. Communications Manager, with a Saint Géraud specialization in Digital video creation.
- Block 1 – Participating in the development of a responsible and ethical communication strategy
Strategy and operational marketing, strategic communication, CSR. - Block 2 – Develop Communication Channel Strategy
Purchasing negotiation, negotiation simulation, operational communication, business financial management. - Block 3 – Design, Evaluate, and Optimize a Print or Digital Communication Project Focused on UX
Digital marketing, infographic, informational and editorial strategy. - Block 4 – Leading a project and/or managing a communications department
Legislation and human resources management, communication and management. - Optional block: Digital video creation
In the proposed course at Saint Géraud, the chosen optional module focuses on creating digital content for the web and social media. - Add-on block: Project management, business English, professional presentations, and the use of artificial intelligence.
Teaching Methods, Assessment, and Validation
The training alternates between lectures, case studies, practical workshops, real projects, workshops, professional guest speakers, and individual coaching. Skills are assessed throughout the year through continuous assessments during training, written and oral examinations, professional simulations, a professional thesis, and a defense.
Certification is obtained after validation of the skill blocks, the optional block, and the professional thesis, according to ECORIS certification rules. Each block can be validated independently. The framework also provides for obtaining the 60 ECTS credits When the title is validated.
Preparing your professional project at Lycée St Géraud
Terms registration
Admission to the Bachelor of Communications Management is based on an application file to be downloaded from the website.