New to Saint-Géraud Communication High School A Bachelor's degree (Bac +3) directly accessible after high school to prepare for a strategic profession for all companies: the Bachelor of Marketing and Communication.
The job of marketing and communications officer
The rise of the Digitalization in customer relationship management continues to grow, and the progress of digital technologies and artificial intelligence demands both specialized skills and great versatility.
Missions such as the online advertising, SEO, high-value content creation, and currently, expertise in data requires a conductor capable, on the one hand, of optimally and operationally coordinating the actions to be taken, and on the other hand, of controlling the costs and levers necessary to achieve the objectives set.
One of the key responsibilities of Marketing and Communications Manager lies in its operational implementation, giving this role a central position as a linchpin between different departments and operational teams, often highly specialized, both internally and externally. Thus, this activity plays a fundamental role in establishing the coherence and relevance of the marketing and communication strategy.
Ensuring the achievement of marketing and communication objectives within their area of responsibility, the Marketing and Communications Manager independently direct initiatives required to achieve these objectives, in alignment with the marketing operational plan established by the organization and the Global marketing strategy defined by senior management.
Marketing and Communications Officer Training
Directly accessible after high school, the Bachelor of Marketing and Communication takes place over 3 years:
- The first two years (Bachelor 1 & 2) through the academic track, with intermediate validation of the BTS Communication at the end of the second yeare year
- The third year (Bachelor's 3) of apprenticeship, with a specialization track Digital Marketing & Social Media
Upon completion of this training, with a double degree and a year of corporate experience Thanks to the alternating work-study program, you will have a very strong profile on the job market. Note that you can also choose to continue your studies at the Master's level (Bac +5) within the institution, with the Ms. Web Marketing & Social Media or the Art Direction & Digital Design.
Terms registration
Admission to the Bachelor's degree in Marketing and Communication Management is based on an application file to be downloaded from the website.