Certified by Talis C & C and recognized by the State at level 7 Marketing Strategy Manager, registered at RNCP n°38586, code NSF 312, by order of February 9, 2024.
- Apprenticeship program
- Certification accessible through VAE: more information on VAE portal.
Admission
- For holders of a Bachelor's degree in communication and marketing
- For holders of a DN MADE, particularly in the digital specialty.
Job opportunities professionals
- Marketing Director
- Marketing Manager
- Marketing consultant
- Communications Manager
- Digital Project Manager
- Brand manager
- Digital Design Consultant
Preparing your professional project at Lycée St Géraud
the most high school
- Over 30 years of experience in the communications sector.
- Courses taught by experienced instructors and industry professionals at the cutting edge of current job trends.
- A human-sized institution that values a close relationship with students.
- Workshops throughout the training program, in partnership with numerous regional companies.
FORMATION Work-study
Work-study programs allow you to create a complete professional project through certified training and practical company experience. Its advanadvantages
- Significant professional experience leading to easier access to employment,
- The rhythm is one week at school and three weeks at the company,
- Free training fees,
- A student ID card,
- A practical application of theoretical teachings,
- A salary during training as an employee.
The rise of social media and the digital world explain the importance that the functions of web marketing and digital design. By adapting to the latest market trends, this Master's level degree develops a dual marketing and design expertise highly sought after by companies.
Upon completion of their training, students will be operational in the fields of marketing, management, visual communication, and digital design. This versatility is essential today and highly anticipated by the professional world.
With the Master in Marketing Strategy Management, Become the guardian of brands in their development projects. Propose creative and innovative concepts, enrich your digital culture, and stay at the forefront of visual trends and marketing techniques!
This training corresponds to those who want to use their creativity to serve the commercial development of brands.
Learning Objectives of the Master's Degree in Marketing Strategy Management
Master's Degree Marketing Strategy Manager will teach you to:
- Anticipate tomorrow's trends.
- Analyze needs and data to develop a brand.
- Pilot the launch of a new product line or product.
- Create a community of engaged customers.
- Design action plans for marketing campaigns.
- Manage a project team.
- Develop graphical tools for the company.
- Conduct interactive and visual experiments.
- Master digital creation techniques.
Master's Degree in Marketing Strategy Management Courses
Detailed Master 1 Program (550 hours)
Block 1: Develop a sMarketing strategy
Marketing trends, AI, influence, video, neuromarketing, ethics and eco-responsibility, law
Block 2: Design an Action Plan
Branding, online and offline marketing, acquisition in the digital ecosystem, artketing, and maker culture
Block 3: Driving an Omnichannel Strategy
Content marketing, marketing performance indicators, e-reputation, engagement marketing and social media, pricing and offer value
Block 4: Managing a Marketing Team
Complex project management, team management, manager's graphic tools, assertiveness
Cross-functional block: Digital Design
Brand identity, visual communication, UX/UI design, CMS, VR
Experiment
Workshops, personal project management
Master 2 Detailed Program (550 hours)
Block 1: Elaborate on a sMarketing strategy
Market analysis, trend monitoring and detection, data marketing, product positioning, CSR strategy
Block 2: Design an Action Plan
Customer segmentation and journey, business model and business plan, partnership management, marketing tracking, digital communication
Block 3: Driving an Omnichannel Strategy
Acquisition channels, reporting and performance management, CRM and loyalty, inclusive communication
Block 4: Managing a Marketing Team
Leadership and coaching, recruitment and employer branding, individual and collective performance optimization, conducting professional interviews
Cross-functional block: Digital Design
Digital interface creation, digital design, XR development, blockchain and NFTs
Experiment
Workshops, personal project management
Why choose Saint-Géraud High School?
for your digital design training
- Individualized monitoring of students and pupils made possible by the human scale of the structure
- A responsive teaching team that focuses its instruction on real-world projects.
- Art and cultural workshops
- An opening to the International via the Erasmus+ program
Terms registration
Admission to the Master's in Marketing Strategy Management is based on an application file that can be downloaded from the website.